BAR® – Who We Are
Partners & Faculty

Lucia Creed

Lucia Creed is the Vice President of Marketing for Uncle Nearest Premium Whiskey where she oversees the company’s marketing, distributor training and trade education initiatives nationwide. She has over 25 years of experience in the Food and Beverage sector.

Lucia spent several years working in spirits education as the National Ambassador for Campari America’s Women and Whiskies program and later with Del Maguey Single Village Mezcal, strategizing, designing and executing experiential marketing events and educational programming. Upon Del Maguey’s merger with Pernod Ricard USA, she was promoted to Brand Leader and oversaw sales and marketing efforts for the brand in the U.S. as well as leading the national sales and marketing team, and acting as liaison between Del Maguey and Pernod Ricard USA.

Lucia stays connected to the bartending community by serving as faculty and on the Advisory Board for BAR 5-Day®, the preeminent source of systematic information on distilled spirits and mixology in the beverage alcohol industry. Lucia lives in Oakland, CA with her partner, dog and two children.