A Step-by-Step Resource for Cocktail Creation and Mixology Methods Whereby Our Students Learn (make and) Drink Delicious!
Distilled spirits and cocktails have become an integral part of our epicurean lifestyle. Given the dramatic growth in spirits sales and increasing popularity of cocktails over the past few years, we are experiencing a New Golden Age for Spirits and Cocktails. What the 1980s and 1990s were for fine wine and craft-brewed beer, the new millennium is destined to be for spirits and cocktails. Now there is a program that offers key information and state of the art training to trade professionals, media, and consumers in the most innovative, dynamic, and comprehensive format yet devised.
The Beverage Alcohol Resource (BAR) Educational Program is an educational achievement in the field of spirits and mixology in the spirit of the Master of Wine or Master Sommelier titles. BAR, a Limited Liability Company headquartered in New York, is an independent organization whose mission is to propagate the healthy and responsible use of beverage alcohol products through innovative and comprehensive training programs and seminars. Formed by six of the world’s leading spirits and cocktails authorities, Dale DeGroff, Doug Frost, Steven Olson, F. Paul Pacult, Andy Seymour and David Wondrich, BAR is revolutionizing the way in which spirits and cocktails are viewed, understood, appreciated and enjoyed.
One or more of BAR’s managing members/principals guides every course, using BAR’s own authoritative materials, innovative methods and textbook, The BAR Manual. BAR offers various programs and many other services (i.e., advisory and analytical services for the industry) both in New York City and out-of-state through the BAR Mobile Unit that, for hire, travels to suitable sites to conduct customized corporate sponsored programs. BAR’s unique instructional methods helped earn it the “Industry Innovator of the Year Award for 2007” at the Cheers Conference in 2007.
BAR is the most trusted, comprehensive, innovative, and autonomous source of systematic information on distilled spirits and mixology in the beverage alcohol industry. Anyone who successfully passes BAR’s 5-Day Intermediate Certificate Program is able to mix a balanced Sidecar, distinguish a Speyside malt from a Lowland malt, explain in detail the difference between Bourbon whiskey and Irish whiskey, recognize when a tequila is overpriced, identify a potato vodka by its nose alone, explain the origin of the Manhattan cocktail and why the bitters are an integral part of the drink, draw up a cocktail list that matches the elegance of the establishment it’s created for and, in short, do everything that one expects from a comprehensively informed professional. This 5-Day core program is conducted only once yearly in New York State.
Over 230 intrepid, dedicated women and men from around the world, including professional and amateur bartenders, waiters, media, restaurateurs, Masters of Wine, brand ambassadors and champions, and beverage alcohol industry executives, have attended the first seven BAR 5-Day Intermediate Certificate Programs to date. Attendees for these Programs have traveled to New York City from as far away as Shanghai, China; London, England; Rome, Italy; Portland, OR; the San Francisco Bay Area; Colorado Springs, CO; Las Vegas, NV; St. Louis, MO; Boonville, VT; and Boca Raton, FL. BAR Founding Members Dale DeGroff, Doug Frost, Steven Olson, F. Paul Pacult, Andy Seymour and David Wondrich salute ALL the BAR Program attendees, whether or not they earned a BAR certificate.
DrinkSkool is the BAR-created web portal for everything basic about spirits and cocktails. In creating DrinkSkool, we at BAR believe that if we can just share some good basic knowledge about drinks, how they come to be, how they should be handled and mixed or served, well, then we might just be able to make sure that we’re going to get a delicious drink no matter where we stop for one: the bar down the street or maybe even at your house, you know, when you invite us over for a drink.
DrinkSkool offers a pretty robust chunk of information and a whole lotta video demonstrations to help you go through all the categories of spirits and cocktails, from Tequila to a Tom Collins, and from Cognac to a Champagne Cocktail. Check us out at drinkskool.com.
For more information, please call 201.232.4534 or email Sarah Tirone.Click to email Sarah.